Wednesday, July 6, 2011

Nonprofit Webinars (free) Summer Offerings

The summer schedule of Wednesday Webinars is now being finalized, with a mix of popular returning presenters and some great new presenters and offerings. For details and (free) registration, click on the titles in the widget to the right. For the full season schedule, and the archive of past webinars, visit

July 13 1:00 pm EDT / 10:00 am PDT

Strategic Planning Part 1: Cultivation & Organizational Development
Sam Frank, Founder and Principal, Synthesis Partnership

Strategic planning should be a means not only to produce a strategy, but also to engage and cultivate stakeholders, develop leadership, and generate new energy, commitment and consensus around mission. Its primary product is not a written plan, but strategic thinking within the organization through a process of planning followed by a process of implementation. A well-conceived and managed planning process can be the most effective form of organizational development.


  • What benefits to expect from an effective strategic planning process
  • How to approach and structure a strategic planning process
  • How to get broad buy-in in any organization
  • Tools to use for assessing your situation, engaging your constituencies, developing an effective plan, and implementing it

July 13 3:00 pm EDT / noon PDT

Where’s the Return on Engagement? Measuring Social Media ROE
Debra Askanase, Founder and Engagement Strategist at Community Organizer 2.0

Everyone is talking about social media Return on Investment but measuring social media Return on Engagement (ROE) is what matters. New case studies and analysis show that real online engagement drives results. In this workshop, we’ll define status metrics that lead to ROE and engagement metrics, what kind of social media activities give the highest ROE, why it’s so important, and how to use that information to design your programs and social media implementation. We’ll also look at three ROE supportive case studies.


  • What social media activities produce the highest Return on Engagement and how to design higher ROE
  • Concrete examples of organizations implementing ROE-based social media and what they’ve learned
  • How to measure ROE

July 20

Nonprofit Finances: Its Mysteries Revealed–A Primer for Board Members
Alfonso Perillo, CPA, Edelstein & Company LLP

An introduction for trustees to accounting concepts that are unique to nonprofit organizations so that they can better exercise their fiduciary responsibilities.


  • Accrual vs. cash basis accounting
  • Concepts unique to nonprofit financial statements
  • Basic tools to understand an organization’s financial health
  • Understanding your state’s regulations relating to nonprofit organizations
  • Basic concepts about internal controls
  • Basic fraud prevention techniques

July 27

New Numbers on “Nonprofits” and Philanthropy
George McCully, CEO, Catalogue for Philanthropy

New numbers from Massachusetts prove that “nonprofit” is far from a synonym for “philanthropy”, and that the numbers we all have accepted are wrong by a factor of 10. If “philanthropy” is “private initiatives, for public good, focusing on quality of life, and engaged in public fundraising”, then only 3,500 out of the 38,500 Massachusetts nonprofits are philanthropic. George McCully will discuss the revolutionary data produced in developing the Massachusetts Philanthropic Directory.


  • “Nonprofit” does not mean “Philanthropic”
  • Philanthropic studies are about to be revolutionized
  • Professional philanthropists need to re-think their fields
  • Better data and knowledge will produce better control in understanding, management, and fundraising
  • Philanthropy is entering a new age

Volunteer Engagement
Multi-Generational Boards
Advancement Best Practices
Non-Profit/City Parnerships
Social Media Fundraising
Strategic Planning (part 2)
Get Your Board to Fundraise
Stewardship as Revenue Enhancer


Writing for the Web
Sharing Knowledge

For the full season schedule, and the archive of past webinars, visit

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